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You can’t improve what you don’t measure
Search engine optimisation is dependent on around 200 different parameters and search engines are constantly refining those rules. What worked today may not work in the same way tomorrow.
SEO is all about testing change, making small changes and observing the effect. To be successful you need to understand your journey, where you started, the path you followed and where you are today. Most importantly you need to understand the changes and their impact.
Monthly reports provide an insight into your ranking position on any number of keywords and even those of your competitors.