What is Google Places?
Google Places for York presents a map and list of local businesses in this area that match the search terms people are using to find your product or service.
You may have noticed that Google has recently added an option to update your location on the search results page.
This, along with the local directory provides a powerful solution that helps people find local products and services quickly.
Not only do they see your Google Places entry but it also blends in your website into the results as well. This means that getting your website optimised for search results is now very important as it helps to improve your ranking in Google Places for York searches.
Not all search terms will trigger a map and local directory listing but one great new feature is the Places link in the left hand menu that allows you to search locally for any product or service. This is just one of the clear signals that Google is intent on dominating the local search directory market. This will quickly become the way customers find suppliers rather than looking in the Yellow Pages.
How can my business benefit from a Google Places in York?
The great thing is that each business entry has the ability to create its own authority. This means that as a business owner you are in control and have the opportunity to utilise your free entry to the fullest and get seen by customers searching locally for your product or service.
The first thing you need to do is claim control of your business entry.
Initially, you will get a basic entry created automatically from archived information. If one doesn’t exist for your business then one will need to be created.
You are allowed to add a description for your product or service, select up to five categories, upload pictures and even videos. Used correctly, this information can portray a very professional and positive image of your business.
Customer feedback
Whether you like it or not, customers can leave feedback and reviews about your business and it is therefore even more important that you get involved with these conversations and take this opportunity seriously.
I can’t cover everything here, and to be honest, trying to get the best out of Google Places can seem a little daunting. Don’t worry, I can help you get maximum benefit by driving customers to your business and getting you on top of the search results for your main key phrases.